01
Crisis & Issues Management
Preparation, live counsel, and recovery when something goes wrong. Statement drafting, media handling, stakeholder sequencing.
Reputation is decided in the difficult moments.
Apricity is a senior-only public relations and corporate communications firm advising leadership teams, founders, and boards across the Americas.
Americas · Public Relations · Crisis · Corporate Communications
- Senior counsel on every engagement
- PROVEN TRACK-RECORD ADVISING LEADERSHIP TEAMS
- Series B technology to family enterprise
- Clients across the Americas
What we do
Four disciplines, one senior bench.
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Media Relations
Sustained relationships with the journalists who actually cover a sector, and coverage that stands up to scrutiny.
03
Corporate Communications
The messaging that holds an organization together: internal and change communications, leadership announcements, and a consistent story across every audience.
04
Executive & Founder Positioning
Building a leader's public voice: narrative, op-eds, speaking programs, interview readiness, and media training.
Where we work
Sectors where the stakes are public.
Technology & SaaS
Growth-stage technology companies are judged on claims they cannot always prove yet. We build positioning that a reporter can verify, prepare founders for the questions they would rather avoid, and keep the story consistent through funding rounds, product shifts, and layoffs.
How we work
Three commitments we do not trade away.
01
Senior counsel, always
Clients work directly with the principals. No junior team, no account layer between you and the advice.
02
Judgment before volume
We measure the outcome, not the clip count. Sometimes the right recommendation is to say less.
03
Discretion by default
Much of our best work is never visible. We are comfortable with that.
Working with us
Three ways to engage.
Retained counsel
Ongoing advisory and media programs for organizations that need a steady hand.
Project engagements
Launches, funding announcements, positioning work, and media training with a defined scope.
Crisis response
Rapid mobilization when something breaks. Existing clients first; new engagements considered case by case.
Let’s talk.
Tell us what you are facing. A first conversation is confidential and costs nothing.
contact@apricitypr.com
Every enquiry is treated in confidence.